A tsunami of unusable donations is overwhelming Australian charity shops. Can a clever social marketing campaign change donor behaviours and solve the problem?
William Holmes DonationsA tsunami of unusable donations is overwhelming Australian charity shops. Can a clever social marketing campaign change donor behaviours and solve the problem?
William Holmes When it comes to charity stores and bins, would you consider yourself a champion donor? Unlike the garden variety donor - who takes items to charity stores that may be of no use to anyone else - the champion donor considers what it is they're donating. They judge whether the item is in appropriate condition, and check all the parts are present and working. While the champion donor is not contributing to the 60,000 tonnes of unusable product that overwhelms many of Australia's 2,500 charity shops each year, the same c…